There's a pretty straightforward recipe to putting on a good event: a cool place, delicious food and wine, great music, a guest list of your favorite people. And yet, the difference between a good event and one that has people saying "this is the best party I've ever been to" is huge. I want your wedding to be that kind of party.

How do we get there? Well, it starts with really getting to know each other. Once I have a clear sense of who you are and what you want your wedding to reflect, I can start assembling a team that'll take what might currently feel like a muddled vision and turn it into something that feels vibrant, cohesive and attainable. So, let's start with you getting to know a little about us, because I'd love to know more about you.



Elyse Shumsky Alcorn Katie Moore BW Theory 4.jpg

WHAT I’M ALL ABOUT. First and foremost, I’m about balance. One week I might be on a cleanse while the next I’m diving into cheesecake (did I mention I grew up in a bakery?). How that translates to my work is in the balance between keeping everyone happy and engaged while also getting things done and done well. The vendors I work with produce their most creative and memorable work when we embrace a spirit of collaboration, and I find that my clients are happiest when we’re not just checking things off the to do list but having a lot of fun in the process.

HOW I WORK. I’m at my best when I have a lot on my plate (literally and figuratively). I’m a juggler and a doer, a yes man but also a realist. I’m cool under fire and know when to bring in the big guns. I love getting to know the families I work with and enjoy being a calming force on the wedding day. Coming in under budget gives me really good feelings. I love the details, but love the big picture even more.

STREET CRED. I have a bachelor’s degree in Fashion Merchandising from the Fashion Institute of Technology and spent the first 5 years of my career working with major brands and event gurus in NYC. In those early days, I built a solid base within the wedding industry by getting my hands dirty in floral design, catering, venue management, bridal retail shops, and assisting friends who were photographers. Eventually, I worked my way into a planning role and have spent the past 10 years honing the skills it requires. I’m nimble, I’m organized and I’m a solution seeker. But more than anything else, I’m a people person who absolutely loves a good party with delicious food, a great soundtrack and a stiff cocktail.



THE VISIONARY. Katie’s the creative genius of the team and she takes the lead on all things design related. She’s a brilliant light of sunshine who knows how to take something from a fluttering idea and turn it into something extraordinary. She doesn’t get caught up in the small stuff, but is constantly on the pulse of what’s next. She’s less about trends and more about what it takes to create a setting that makes people feel good, a place they’ll remember for years to come.

HOW WE COLLABORATE. Together, Katie and I have spent over 20 years shaping our clients’ visions into unforgettable events. We’ve worked together to solve more problems than we’d ever be able to count and have learned to follow each other’s instincts till we get to the best possible outcome. We’ve scouted vendors and venues around the world together, pairing our clients with the best in the industry.


Creators • Avant-Garde • Conceptual •  Inventive • Tenacious • Earnest • Well-Connected • Inspired • Bold • Sincere • Fashion Forward • Sympathetic • Spectacular Improvisers • Constantly Building • Contemplative • Unashamed Perfectionists Tasteful • Two Peas in a Pod •


Produce • Curate • Design • Take Abstract Ideas & Make Them Reality • Cast Vision • Go Above & Beyond • Source the Unsourceable • Breathe New Life Into Old, Tired Ideas • Carry the Burden for Your Sake • Labor Obsessively & Perhaps Unhealthily to Achieve Your Vision


Infusing Local Culture • Event Flow • What’s Next • Epic Playlists • Custom Linens • The Big Picture • Accessible Bars • Destroying Clichés & Setting Trends • Tackling Problems • Above All, YOUR IDEAS!!!